Retailer Segmentation via NeXClass Ordered Multi-criteria Classification Methodology and System

NexClass is a multi-criteria methodology and decision support system developed to classification into predefined nominal (non-ordered) categories. In this paper we introduce an extension of at problems ordinal (ordered) For each category entrance threshold defined by maker, which indicates its boundary with respect the evaluation criteria. Then, assignment alternatives classes based on concept non-exclusivity. This defines what degree alternative can be included specific category. Alternatives are evaluated according criteria, non-excluding degrees calculated for Finally, assigned gets minimum value. The implements above algorithm, providing user-friendly interface. work presents model along real world application retailer segmentation. Findings show that valid used segmentation in marketing or relevant domains.